Corporate Identity

It took me quite a while to find a corporate identity, or a logo, that I really thought did a great job with its' colors, typography, and images incorporating the message of the company. I finally found the United Way logo and was very happy with the overall message it represented. The colors are all very nurturing-- they are not too harsh, but still standout because of their brightness. The hand with the person underneath also suggests their message which is a helping hand and caring for others.

The image itself is very subtle but encompasses their message as an organization that they are there to care for others. The image is not distracting, just enhancing. I think any viewer looking at the logo can understand the message conveyed by the image, and especially because the United Way's mission of improving the lives of others by mobilizing the caring power of communities around the world can be visibly seen in this logo.