Corporate Identity

It took me quite a while to find a corporate identity, or a logo, that I really thought did a great job with its' colors, typography, and images incorporating the message of the company. I finally found the United Way logo and was very happy with the overall message it represented. The colors are all very nurturing-- they are not too harsh, but still standout because of their brightness. The hand with the person underneath also suggests their message which is a helping hand and caring for others.

The image itself is very subtle but encompasses their message as an organization that they are there to care for others. The image is not distracting, just enhancing. I think any viewer looking at the logo can understand the message conveyed by the image, and especially because the United Way's mission of improving the lives of others by mobilizing the caring power of communities around the world can be visibly seen in this logo.

Bad Advertisement

The ad I chose for my design project this week was an ad for a photography company called Creative Works Photography. The ad had a very outdated picture of a wedding couple with big blocks of text with the only color being a slight splash of red in the background. I did not think the layout, typography, or color communicated that it was a creative photography studio at all. I think the colors needed to be changed to make it more updated and show off a level of creativity so show that their name really encompasses who they are as a company. I think the picture needed to be changed to a more modern and relevant photo. I think the text needed to flow better within the ad as well, so there were not just big bold chunks of text all over the page. I think this would definitely help the ad flow better and work well to communicate the message that Creative Works Photography is trying to give off to potential clients.