Bad Advertisement

The ad I chose for my design project this week was an ad for a photography company called Creative Works Photography. The ad had a very outdated picture of a wedding couple with big blocks of text with the only color being a slight splash of red in the background. I did not think the layout, typography, or color communicated that it was a creative photography studio at all. I think the colors needed to be changed to make it more updated and show off a level of creativity so show that their name really encompasses who they are as a company. I think the picture needed to be changed to a more modern and relevant photo. I think the text needed to flow better within the ad as well, so there were not just big bold chunks of text all over the page. I think this would definitely help the ad flow better and work well to communicate the message that Creative Works Photography is trying to give off to potential clients.