Color Schemes

I could have told you starting about 10 years ago that my favorite color scheme was lime green and bright pink. There was something about the combination of colors together that I found interesting and their vibrancy and brightness was an extra bonus. Come to find out lime green and bright pink are actually opposite each other on the color wheel, meaning they are complimentary colors. One real life example I found was the packaging on a Bed Head Hair Product called EGO BOOST. The bottle is bright pink, with a light green cap/pump. If I saw this product sitting on a self, my eye would immediately be drawn to it. Not only are the colors my favorite, but the vibrancy of the colors demand attention. This is an excellent marketing idea because consumers would be more drawn to this bottle than say a black and white bottle on the same shelf.

The color combination also adds to the overall perception of the product and brand. I would not look at the packaging and think "wow this is a pretty standard, boring brand of hair care products". The bottle makes it scream to the consumer that the brand is fun, funky and a brand for the more youthful at heart. Before learning about how much color impacts our thoughts on a brand and product, I would have never believed the color combination of pink and green could really change a consumer's perception of a product. However, now I see a color scheme can actually make or break the success of a product and a brand. MARKETERS BEWARE!