What is Graphic Design?!

Do you know what graphic design actually consists of? On my search of this question, I did what any normal college student would: looked it up on Google. I, therefore, came up with this definition from aigi.org: "Graphic design is a creative process that combines art and technology to communicate ideas".

This definition is nice, but I wanted to dig deeper. What does graphic design really entail?! One thing is for certain: Graphic Design is around humanity almost 24/7. Think about it: From the wrapper around the Sobe Lifewater Juice I am currently drinking to the SELF magazine cover sitting on my desk, each was created by a graphic designer with a specific look, feeling, and vibe in mind. Each was made uniquely to communicate a specific message to its consumers and its audience. With this in mind, it is my opinion that graphic design is a thoughtful, creative process used to communicate a unique and pleasing message to consumers or a specific market. If graphic designers failed to complete the process, daily items we consume would be ordinary and bland. Therefore, next time you pick up any household item, such as a piece of gum or a box of band aids, think about the specific and unique graphic design of that product and what message and feel it is trying to communicate to you the consumer.