Monday, April 19, 2010

Event Poster

I am instantly attracted to event posters with bright colors-- they capture my attention and make me want to find out what this bold, fun event must be. Therefore, when I saw this poster for a Free Press Summer Fest outing in Texas I was instantly attracted to it. It's bright green and blue scenic drawing with bold pink bubble letters on the top yearned for my attention. I think this is key when designing an event poster. You must use colors that will capture a person's attention-- they would want to find out what the poster is for and therefore maybe come to your event because of it. The colors and design however, also need to represent the event or person or idea you are trying to get across. This poster was for an alternative/indie music festival and has a city-scape with people dancing in it. The bright colors work for this design whereas if it was for a heavy-metal music festival it probably would not have worked as well. Therefore, if you stay true to the person, band, or idea you are trying to publicize and use colors and features that will capture a person's attention, you will have an good event poster.

Tuesday, April 6, 2010

Bold Statements in Magazine Covers

I found this example of Esquire magazine with George Clooney on the cover to be quite intriguing. Not simply because George Clooney was on the front cover (i know hard to believe), but more so for the interesting design the company had taken for its front cover.

It is a great example of how black and white can make a bold statement. Clooney, the background, and all the type on the magazine cover are in black and white, giving the cover an edgy feel. What really captures a reader's attention, however, is the bright orange color the mag's title "ESQUIRE" is in. If you happened to be passing a magazine stand on the street, you would definitely notice this magazine cover.

Another creative angle I thought the magazine took was using a replacement image for a letter. The cover reads GEORGE in large typeface, but, as a reader, you cannot see the O in George as Mr. Clooney's head is taking up that space. This was a cleaver use of words, but also of the image they knew they would have on the front cover. It was creative in that they did not have to sacrifice space on the magazine cover; instead, they worked with the specific image they wanted to create a humorous way of presenting "GEORGE".

Overall I think this magazine cover is really eye-catching and has many elements that make it a really creative and clever design!